Buzz ??

Buzzing this week with :

Lombard Strip : Arnaud De Bluze rides the famous Lombard Street with his helmet... Just his helmet (naked). This is an hommage to our team rider Sam Trowbridge who died this year because he wasn't wearing a helmet. Ride 4 Sam Trowbridge, Wear a Helmet 4 ST.
work : Launching with Zapiks / Filming /Editing (yeah putting this freebord star on his dick is a highlight of my AfterEffects experience)

15K in 2 days. Super targetted audience since the launch was on Zapiks' Facebook (young, french, action sports enthousiast). The video and the message "wear a helmet" has been shared a lot within french boardsports riders.


Southern Alps Session :
Description : This video launched 2 months ago was only 5K views and was down to like 5 views/day. For some reason, it has been picked up by reddit.com and relayed on other blogs and website (mostly USA) : 132K in 24hours. 40K the next day... Very wide audience at first, then shared by other action sports medias and facebooks.
work : Filming / Editing / putting together the trip with local rider Corentin.

This video isn't hardcore riding in the way it's edited : beautiful scenery, chill music, smooth and fast downhill. Just another example that having a wide video strategy with high-end production is essential..


Freebord A Team in austria is now up to 273K on Vimeo. A combinaison of high end production, incredible riding and unique scenery/atmosphere resulted here in a very nice success on all video platforms. The video got 10K this week, one year after its release.

work : organisation of the team trip to Austria / filming / editing