Buzz ??

Buzzing this week with :

Lombard Strip : Arnaud De Bluze rides the famous Lombard Street with his helmet... Just his helmet (naked). This is an hommage to our team rider Sam Trowbridge who died this year because he wasn't wearing a helmet. Ride 4 Sam Trowbridge, Wear a Helmet 4 ST.
work : Launching with Zapiks / Filming /Editing (yeah putting this freebord star on his dick is a highlight of my AfterEffects experience)

15K in 2 days. Super targetted audience since the launch was on Zapiks' Facebook (young, french, action sports enthousiast). The video and the message "wear a helmet" has been shared a lot within french boardsports riders.


Southern Alps Session :
Description : This video launched 2 months ago was only 5K views and was down to like 5 views/day. For some reason, it has been picked up by reddit.com and relayed on other blogs and website (mostly USA) : 132K in 24hours. 40K the next day... Very wide audience at first, then shared by other action sports medias and facebooks.
work : Filming / Editing / putting together the trip with local rider Corentin.

This video isn't hardcore riding in the way it's edited : beautiful scenery, chill music, smooth and fast downhill. Just another example that having a wide video strategy with high-end production is essential..


Freebord A Team in austria is now up to 273K on Vimeo. A combinaison of high end production, incredible riding and unique scenery/atmosphere resulted here in a very nice success on all video platforms. The video got 10K this week, one year after its release.

work : organisation of the team trip to Austria / filming / editing

New ad on Zapiks

New rich media ad for Zapiks campaign.

job : filming, editing, animation and production of clickTag standalone ad.
tech : FCP X, Flash CS5, Action Script2.
info : 300x250, 30KB, progressive download of the video (h264 900KB)
riders : Ben Berger, Nico Gaillard, Mike Hoppe, Roberto Lopez and Jordi Puig.

The video loops but not the animation, if you want to see details of the beggining, refresh.

Youtube outro

If your brand is on Youtube you want people to watch more than one of your videos. An easy way to help you do this is by doing interactive outros, where you can link to other videos or other pages of youtube (channels..)



With these links you can play multiple videos in a single "embed" ! That makes a big difference. Outros and "call to actions" have to be part of any video strategy that includes Youtube.

work done on this video : intro, edit, outro - After Effects/ Final Cut X.

Rich media campaign on Transworld

Did some rich media ads 300x600 for Transworld Snowboarding website ( filming, editing, animation and production of the ad). Riders : choe+friends !

That kind of advertisement combine a long, hq exposure with good branding. Our campaign on Transworld Snowboarding is extremly succesfull with unreal clickrates (over 4%), and good conversions.